17 Social Media Mistakes That Are Killing Your Brand

Social media marketing is one of the most effectual ways a brand can use to build awareness, interact with customers and find potential clients so it’s no wonder why many businesses are adapting to it. Besides, it does seem rather easy enough – Post, like, share, comment. Right? 

Wrong.

Social media is a tool and like most tools, if used carelessly can do your business more harm than good. You wouldn’t want to chase your existing customers away and repel potential ones would you?

I think not.

Without further ado, below are lists of social media marketing faux pas that can ruin or are already ruining your brand.

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Meet the Founder of Isura | Exclusive Interview

Treasures by ISURA is a jewelry outfit created by Efe Fagbeja who has always been intrigued by jewelry and the way they work. 

Efe is a bubbly creative who likes to DIY a lot. She is tenacious and perseveres (I guess you have to be when working with precious stones and fragile strings)

It is important to state that as a kid, Efe would pick shells on the beach and try to string the ones with holes in them. It is safe to say that there was absolutely no way she was going to live a life outside of making and designing accessories.

Lets meet her. 

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Are You Bellafricana Verified?

Do you know what it means to be Bellafricana verified? This article breaks down what exactly it means. Bellafricana is an initiative with a focus on Made-in-Nigeria Non-oil products development where customers and suppliers engage and transact to bridge the buyer-seller gap and create a wider outreach for Nigerian products locally & abroad.

Bellafricana is strongly supported by the Nigerian Export Promotion Council (NEPC) headed by Mr Segun Awolowo and endorsed by…

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Africa’s Travel Tourism Indaba 2017: “I Do Tourism”

Having a thirty-five-year history behind it, and with exhibitors from about twenty-one African countries, South African “Africa’s Travel Indaba”, is undoubtedly Africa’s biggest annual tourism marketing event as well as one of the top three events of its kind on the global calendar. Therefore, I am always looking forward to having a great time at this Africa’s own international expo and I must say that in the past four years that I have had the privilege of attending Indaba, it’s been truly fantastic as well as memorable.

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9 Tips For Vendors And Exhibitors

Every so often after an exhibition, you hear vendors say “I didn’t sell at that exhibition, I wont go back next year” And they state this fact as though the organizers of the exhibition were supposed to lead attendees to each vendor one after the other. In the same vein you hear other vendors talk about how they sold out all their products and you wonder how that is even possible. 

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Meet the Founder of Sahara Sunrise | Exclusive Interview

Sahara Sunrise founder and CEO Eme Ugwuegbu, a.k.a, The Shea Butter Lady, is such a likeable person. Not only is she an advocate of Natural healthy hair and body care, but she is also dedicated towards ensuring you have the best care. You certainly have a lot to learn from her, hence why Bellafricana is always bringing to you Exclusive Interviews of founders in the Creative Industry in Nigeria (Africa). Let’s meet her…

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The Lagos Leather Fair 2017

You are invited to The Lagos Leather Fair, the first ever specialised fair of its kind on this scale in Nigeria. The LAGOS LEATHER FAIR is a private initiative born out of a need to redress the current situation, specifically within the leather industry. It is fundamentally a business project designed to unlock the huge potential of the leather industry and to empower the players along the leather value chain. Its ultimate goal is to deliberate on the challenges facing the industry, start a discourse, tell our stories and offer innovative solutions.

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Lagos at 50 – Eyo Festival

The Eyo festival also known as the Adamu Orisa is a Yoruba festival celebrated in Lagos Island, Nigeria. With no fixed date on the calendar, the Eyo festival was known to only take place when a King or important Chief passed away. The Eyo Masquerades come out in their throngs to escort the soul of the departed and/or to usher in the new leader.

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8 Natural Beauty Brands in Nigeria

When you see that you are glowing, you know it has something to do with the kind of products that either goes into your skin or mouth. You need to ensure you show your body some love, and stay away from harsh chemicals. This is why I have made it easier for you to identify 8 Natural beauty brands you can trust in Nigeria. Natural Beauty is a lifestyle that is sustainable.

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Inner Beautee: Natural and Organic Beauty Products Made in Nigeria

The ethos at Inner Beautee is “feel good, look good” and I totally agree with that statement, as they take pride in taking care of all clients inside-out. Inner Beautee works hard to provide African inspired Natural, Organic, Fair-traded and Traceable quality bath, hair and skin care products.

All ingredients are free from parabens, vegan and baby friendly, not tested on animals and packaged in 100% recyclable materials. 

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Aweni Organics: Natural Hand-crafted Shea Butter-based Products

Aweni Organics is one of the top natural beauty manufacturing companies in Nigeria. All their products aim to create 100% Natural Hand-crafted Shea Butter-based products of a High Quality. They thoughtfully package and present each product to ensure an exceptional African body care experience.

All luxurious Soaps, Whipped Body Butters, Soothing Balms and Moisturising Oil Blends are made from carefully and ethically sourced and selected Food Grade Organic Shea Butter, Nourishing Oils and Botanical Extracts; 95% of which are indigenous, primarily to Nigeria, and then the African Continent.

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Made in Nigeria Leather Furniture and Gifts

SIOD Handcrafted Leather Furniture and gifts are Made in Nigeria, all products are individually handmade to perfection, with the promise to deliver the most unique leather goods and gifts to you. Need quality Made in Nigeria Leather furniture and gifts? Then look no further. Our crafts are top notch quality hand made in Nigeria. With over 10 years experience, we create bespoke and quality products made with genuine leather. 

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Tǽillo: Furniture Rebranding Culture in Nigeria

Taeillo is on a mission to rebrand culture through design. I once read a quote by Taeillo, “Nobody is interested in our culture because we have not made it appealing”. This statement I believe is generational. We certainly have a lost culture. Especially this generation. I’m not even sure what to expect of generations after this.

Part of which is what Bellafricana is restoring, just as Taeillo says… the only way we can change this is to “Brand our culture positively and use it as a tool of influence”. And I couldn’t agree more.. Welcome to the Modern Africa.

A piece of Taeillo in your space speaks volume and leaves a renewed piece of a lost culture. 

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