A behind the scenes look at the branding process and why it’s important for business (A 3-part series). A few months ago, a business owner called me. She wasn’t making any sales. She had a great business that met a growing need amongst Nigerians, how to eat and live healthy. Her business made and sold healthy 100% organic meals, snacks, drinks and even cosmetic products, and her passion for people living their best life was so inspiring. However, her identity, packaging and website were all hindering her from making sales. Many people, she complained, had point blank told her that with her packaging, no one would take her seriously.
Hi, my name is Bukky Asehinde (née Bello). I am a huge lover of Africa and a passionate entrepreneur. My team and I would provide you with information about the beauty of Africa and her people through this interesting fact finding blog. Get access to Afrocentric Brands at www.bellafricana.com
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BELLAFRICANA DIGEST ISSUE 1
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