I was having a discussion with someone who wanted to know more about the upcoming Bellafricana ACE Awards over the weekend. She asked a question, so why MSMEs, and why not just focus on Medium to Large Enterprises. My response, why not MSMEs? Did you know that MSMEs are major economic growth drivers?
Without having to say much, just so you know the challenges MSMEs are facing are not just in Africa, Jyoti Prakash Gadia, Managing Director of Resurgent India Limited, in India, had some major highlights on why MSMEs Face Issues and Challenges.
- Limited understanding of new age marketing strategies cripples MSMEs.
- Limited access to market intelligence and marketing tools such as packaging, labelling, brand building, advertisement, etc. limits the survival / growth prospects of MSMEs.
- Lack of sufficient selling outlets and adequate infrastructure is a key concern disrupting marketing of MSME products to the remote parts of the country.
Jyoti hit home with the highlights above without a doubt, these are major struggles MSMEs face. Asides these facts, I will also add that MSMEs in Nigeria have peculiar challenges in addition to the above.
Challenges such as access to finance, power, infrastructure, poor value chain and so much more.
You really don’t need to have been born 2 generations ago to understand that whatever is happening in the Nigerian Economy today is a generational thing.
I don’t really believe a “Made-in-Nigeria Campaign” for a moment will resolve the current situation, but I do believe “Made-in-Nigeria” should be a way of life.
Some are bothered about what should have been done, some about what could be done, but I am more interested in what will be done and what you can do!
Question: How do you expect to save a dying tree by giving medicine to the leaves?
My answer: The root of the tree might make more sense to heal.
At Bellafricana, we are not in the business of waiting for the government to fix every hole in the economy. We believe in creating and innovating ideas to make our economy a better place.
Stop waiting around and complaining about the Government, get thinking and start making a change in your community.
You and I are the future of this Nation, believe it or not.
You must agree with us that Nigeria is an import driven nation and if we are looking to diversify and become an export driven nation, it starts from MSMEs.
So yes, why not MSMEs?!
Catch them whilst their young in business, and join us on the journey to laud the creative works of Nigerians (Africans) going global.
Wondering how you can support Bellafricana, buy a Table for your organisation at the Awards Dinner to Support Bellafricana ACE Awards 2017.
Why should I buy a table and what do I stand to gain?
When you buy a table that costs ₦250,000, you will be sponsoring 10 Micro, Small businesses at the conference and you will be getting the following benefits;
- Ambience Branding – can brand event venue with 2 roll-up banners at dinner and conference.
- Logo and mention on all communication materials.
- Formal recognition in speeches relating to event.
- Access to Attendees data
- Sponsors 10 MSMEs into the conference
- Network with high delegate individuals/organisations
- Dinner with 3 Course meal
- Goody bags
- Win gifts worth over ₦1,000,000
- Support the Awards winners
THEME: “CELEBRATING CREATIVITY AND INNOVATION”
VENUE: D-Venue, Water Corporation Drive, Off Ligali Ayorinde, Oniru, Lagos, Nigeria.
DATE: April 17, 2017
TIME FOR AWARDS: 5 – 9pm
Many thanks to all those who have shown interest to support; Ryno Taxis, Swift NG, Paystack, Security Services by Sovereign Guards, Media Partnership by Woman.ng, Timeless Magazine Coverage and much more.
We humbly need your support to make this event an impactful success.
Kindly Call: +2348086363970 or
Email; email@example.com or firstname.lastname@example.org to indicate your interest of support