Ideally this is the right place to reach out to a designer, because you have determined who you are and the document or notes you have put together (from step 1 and 2) can be used to guide the professional in their creation of branding and communication materials.
A behind the scenes look at the branding process and why it’s important for business (A 3-part series). A few months ago, a business owner called me. She wasn’t making any sales. She had a great business that met a growing need amongst Nigerians, how to eat and live healthy. Her business made and sold healthy 100% organic meals, snacks, drinks and even cosmetic products, and her passion for people living their best life was so inspiring. However, her identity, packaging and website were all hindering her from making sales. Many people, she complained, had point blank told her that with her packaging, no one would take her seriously.
Bellafricana.com, an online platform that connects quality indigenous/afrocentric creatives to their global consumers, strives to enhance non-oil export in the Nigerian Economy with the support of the Nigerian Export Promotion Council (NEPC) and the Chief Executive Officer, Mr Olusegun Awolowo.
The overarching aim is to bridge the gap between producers of locally made products and their consumers locally and globally, thereby enhancing the zero oil movement.
In line with the dream of the present and future government, Bellafricana is grooming a community of quality indigenous creative businesses with exportable products which have the potential of increasing the economy’s export earnings by multiple folds.
Social media marketing is one of the most effectual ways a brand can use to build awareness, interact with customers and find potential clients so it’s no wonder why many businesses are adapting to it. Besides, it does seem rather easy enough – Post, like, share, comment. Right?
Social media is a tool and like most tools, if used carelessly can do your business more harm than good. You wouldn’t want to chase your existing customers away and repel potential ones would you?
I think not.
Every so often after an exhibition, you hear vendors say “I didn’t sell at that exhibition, I wont go back next year” And they state this fact as though the organizers of the exhibition were supposed to lead attendees to each vendor one after the other. In the same vein you hear other vendors talk about how they sold out all their products and you wonder how that is even possible.
The Bellafricana ACE Awards 2017 day was marked and Nigeria remains breath-taking following the first and spectacular launch of Bellafricana ACE Awards 2017 which took place on the 17th of April, 2017 at D-Venue, Water Corporation Drive, Off Ligali Ayorinde, Lagos, Nigeria.
You can almost still feel the excitement in the air resonating from the crowds on the day to witness this laudable event, the first of its kind in Nigeria and the whole of Africa.
Bellafricana held the very first African Creative Exhibition and Awards (ACE Awards), an initiative to celebrate creative and innovative works of Nigerians (Africans) with a goal to encourage more talents to look inwards and create more globally acceptable brands. If you missed the Founder’s speech (Bukky Asehinde) on the day, here is the full speech.
Your Excellencies, Distinguished Guest of Honour, Friends, Family, Nominees, Verified Businesses, Ladies and Gentlemen. Good evening. This awards ceremony over which I am honoured to preside launches the process of celebrating creative quality businesses in Nigeria (Africa)…
In continuation of the role it plays in promoting Made-in-Nigeria quality products in the Nigerian economy by helping as many quality creative small businesses be at the forefront of the market, Bellafricana.com has also launched African Creative Exhibition and Awards (ACE Awards) to encourage those engaged in creating richer platforms.
The Founder, Bukky Asehinde, wonders, “Why should we wait on financial backing from the government and big institutions to help this industry? When we can create a platform to connect these Afrocentric businesses, they are maximising raw materials in Nigeria (Africa), providing employment for local talents within the country and creating wealth for the Nation”.