Lessons In Branding 2 – DODO Design Agency Partners With Bellafricana

DODO Design Agency partners with Bellafricana, a brand with a strong message, to create an equally powerful image. Last week, we shared a lesson in the branding process. The first step that was mentioned was for you to ensure you do your research. We are now so close to revealing the new Bellafricana brand, but before then here is the second step to take into consideration.  

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Lessons In Branding – DODO Design Agency Partners With Bellafricana

A behind the scenes look at the branding process and why it’s important for business (A 3-part series). A few months ago, a business owner called me. She wasn’t making any sales. She had a great business that met a growing need amongst Nigerians, how to eat and live healthy. Her business made and sold healthy 100% organic meals, snacks, drinks and even cosmetic products, and her passion for people living their best life was so inspiring. However, her identity, packaging and website were all hindering her from making sales. Many people, she complained, had point blank told her that with her packaging, no one would take her seriously. 

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You Are Invited To The Bridge Leadership Foundation Annual Career Day Conference And Exhibition

The 7th edition of The Bridge Leadership Foundation Annual Career Day, the largest event focusing on the development of young people will take place on the 15th of July by 8am at the Calabar International Convention Centre, Calabar, Cross River State.

More than 2,800 participants from different states in Nigeria will gather for the Career Day. Youths, employed and unemployed, business leaders, entrepreneurs, innovators, investors, government officials, as well as policy makers will meet at the one-day event which is aimed at inspiring action and promoting the existing innovation and creativity in products ‘Made In Nigeria’. 

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NEPC Sponsors Bellafricana Member Selected For An Award In The US

Bellafricana.com, an online platform that connects quality indigenous/afrocentric creatives to their global consumers, strives to enhance non-oil export in the Nigerian Economy with the support of the Nigerian Export Promotion Council (NEPC) and the Chief Executive Officer, Mr Olusegun Awolowo.

The overarching aim is to bridge the gap between producers of locally made products and their consumers locally and globally, thereby enhancing the zero oil movement.

In line with the dream of the present and future government, Bellafricana is grooming a community of quality indigenous creative businesses with exportable products which have the potential of increasing the economy’s export earnings by multiple folds.

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17 Social Media Mistakes That Are Killing Your Brand

Social media marketing is one of the most effectual ways a brand can use to build awareness, interact with customers and find potential clients so it’s no wonder why many businesses are adapting to it. Besides, it does seem rather easy enough – Post, like, share, comment. Right? 

Wrong.

Social media is a tool and like most tools, if used carelessly can do your business more harm than good. You wouldn’t want to chase your existing customers away and repel potential ones would you?

I think not.

Without further ado, below are lists of social media marketing faux pas that can ruin or are already ruining your brand.

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Are You Bellafricana Verified?

Do you know what it means to be Bellafricana verified? This article breaks down what exactly it means. Bellafricana is an initiative with a focus on Made-in-Nigeria Non-oil products development where customers and suppliers engage and transact to bridge the buyer-seller gap and create a wider outreach for Nigerian products locally & abroad.

Bellafricana is strongly supported by the Nigerian Export Promotion Council (NEPC) headed by Mr Segun Awolowo and endorsed by…

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Africa’s Travel Tourism Indaba 2017: “I Do Tourism”

Having a thirty-five-year history behind it, and with exhibitors from about twenty-one African countries, South African “Africa’s Travel Indaba”, is undoubtedly Africa’s biggest annual tourism marketing event as well as one of the top three events of its kind on the global calendar. Therefore, I am always looking forward to having a great time at this Africa’s own international expo and I must say that in the past four years that I have had the privilege of attending Indaba, it’s been truly fantastic as well as memorable.

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9 Tips For Vendors And Exhibitors

Every so often after an exhibition, you hear vendors say “I didn’t sell at that exhibition, I wont go back next year” And they state this fact as though the organizers of the exhibition were supposed to lead attendees to each vendor one after the other. In the same vein you hear other vendors talk about how they sold out all their products and you wonder how that is even possible. 

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The Lagos Leather Fair 2017

You are invited to The Lagos Leather Fair, the first ever specialised fair of its kind on this scale in Nigeria. The LAGOS LEATHER FAIR is a private initiative born out of a need to redress the current situation, specifically within the leather industry. It is fundamentally a business project designed to unlock the huge potential of the leather industry and to empower the players along the leather value chain. Its ultimate goal is to deliberate on the challenges facing the industry, start a discourse, tell our stories and offer innovative solutions.

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Lagos at 50 – Eyo Festival

The Eyo festival also known as the Adamu Orisa is a Yoruba festival celebrated in Lagos Island, Nigeria. With no fixed date on the calendar, the Eyo festival was known to only take place when a King or important Chief passed away. The Eyo Masquerades come out in their throngs to escort the soul of the departed and/or to usher in the new leader.

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Made in Nigeria Leather Furniture and Gifts

SIOD Handcrafted Leather Furniture and gifts are Made in Nigeria, all products are individually handmade to perfection, with the promise to deliver the most unique leather goods and gifts to you. Need quality Made in Nigeria Leather furniture and gifts? Then look no further. Our crafts are top notch quality hand made in Nigeria. With over 10 years experience, we create bespoke and quality products made with genuine leather. 

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Opportunities In A Recession: The Role of Creative Enterprise

The Nigeria-Britain Association held a seminar to discuss Opportunities in a recession and the role of Creative Enterprise, which recently took place at The Lagos Resource Centre, 9 Anifowoshe street Victoria Island, Lagos at 9am. The aim of the lecture-seminar was to give participants tools with which to grow their creative businesses including information on how to access existing platforms for skills and funding that can enhance their business growth, especially in a recession.

I thought to give you a breakdown of all I learnt on the day because I am certain you will gain one or two things from my note. 

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