17 Social Media Mistakes That Are Killing Your Brand

Social media marketing is one of the most effectual ways a brand can use to build awareness, interact with customers and find potential clients so it’s no wonder why many businesses are adapting to it. Besides, it does seem rather easy enough – Post, like, share, comment. Right? 

Wrong.

Social media is a tool and like most tools, if used carelessly can do your business more harm than good. You wouldn’t want to chase your existing customers away and repel potential ones would you?

I think not.

Without further ado, below are lists of social media marketing faux pas that can ruin or are already ruining your brand.

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Are You Bellafricana Verified?

Do you know what it means to be Bellafricana verified? This article breaks down what exactly it means. Bellafricana is an initiative with a focus on Made-in-Nigeria Non-oil products development where customers and suppliers engage and transact to bridge the buyer-seller gap and create a wider outreach for Nigerian products locally & abroad.

Bellafricana is strongly supported by the Nigerian Export Promotion Council (NEPC) headed by Mr Segun Awolowo and endorsed by…

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9 Tips For Vendors And Exhibitors

Every so often after an exhibition, you hear vendors say “I didn’t sell at that exhibition, I wont go back next year” And they state this fact as though the organizers of the exhibition were supposed to lead attendees to each vendor one after the other. In the same vein you hear other vendors talk about how they sold out all their products and you wonder how that is even possible. 

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Lagos at 50 – Eyo Festival

The Eyo festival also known as the Adamu Orisa is a Yoruba festival celebrated in Lagos Island, Nigeria. With no fixed date on the calendar, the Eyo festival was known to only take place when a King or important Chief passed away. The Eyo Masquerades come out in their throngs to escort the soul of the departed and/or to usher in the new leader.

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Made in Nigeria Leather Furniture and Gifts

SIOD Handcrafted Leather Furniture and gifts are Made in Nigeria, all products are individually handmade to perfection, with the promise to deliver the most unique leather goods and gifts to you. Need quality Made in Nigeria Leather furniture and gifts? Then look no further. Our crafts are top notch quality hand made in Nigeria. With over 10 years experience, we create bespoke and quality products made with genuine leather. 

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Shea Butter Will Cheer You Up

By Wednesday, March 29, 2017 0 , , , , Permalink 8

Did you know Shea Butter is one of the world’s increasingly sought after ingredient for cosmetic products? And to think this goldmine is gotten from our beautiful Africa.

Oh yes it is! Shea butter is gotten majorly from the Western part of Africa. It has endless benefits for hair and skincare amongst other things.

What makes this natural substance so special and how will it cheer you up? Come along let’s find out…

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Where to Get Natural Hair Products and Skincare Products in Nigeria


If you’re looking for where to buy Natural hair products in Nigeria you must agree that getting quality natural hair and skincare products here can be quite a daunting task.

I have bought terrible coconut oil several times and paid dearly for it. So at Bellafricana, we have identified this need and we want to make it easier for people to get the best quality henceforth.

Did I hear you say; “Yippee the days of wondering where to get quality natural hair and skincare products are over!”?

Yes beautiful people, they surely are!

So come on let’s look at these places with all the trusted natural hair and skincare goodies in Nigeria.

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Women Empowering Women

Whoever said “women are their own worst enemies” wasn’t lying or understating either. Among women there is jealousy, envy, bitterness, competition, rivalry etc….

Women empowering women is such a rarity.

We criticize one another’s style of dressing, background, lifestyle etc. We get in each other’s way negatively, seeking ways to bring down the next girl when we would do so much better minding our business and SUPPORTING one another.

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Did You Miss The Garri Made In India?

Each passing day reminds me of what Bellafricana stands for, bringing quality Made-in-Nigeria (Africa) businesses to the forefront of the market and bridging the buyer-seller gap.

Sometimes few weeks ago, in February, this garri in the image above went viral across various social media channels in Nigeria. Truth is, I’m not even sure whether it’s made in India or Made in Asia. Nevertheless, it felt like an emotional roller coaster ride.

Here I was, feeling like a detective whilst I watched Nigerians lament out loud. I stood in the shadows burying my head in shame as this product had me thinking of just one sentence ‘Bukky, you have a lot of work to do’. 

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6 Benefits of Shea Butter as Diaper Cream

By Tuesday, February 28, 2017 0 , , , , Permalink 6

I am a new convert to the “Shea butter as diaper cream department” and this is not because I downplay the effects of shea butter on the skin. I’m just one of those that will think of Mr Biggs before remembering Chicken Republic.

I’m a brand loyalist especially when it comes to my kids. I mean why would I want to change a product that I have used religiously for the past 7 years and has caused me no grief or complaint?

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Muna&Luchi Child Hair Care Coach (Week1)

Child hair care is not as easy as it seems but also isn’t as difficult as it looks. In this post, I am going to help you begin your journey in figuring out exactly what your child’s hair needs. If you do not already know me, my name is Luchi the founder of the Muna & Luchi Hair Care Brand, I help young mothers, like me, take charge of caring for their children’s hair. …

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Bellafricana Highlight For 2016 | Happy New Year 2017

Oh what a year it has been. I don’t know about you, but I am so fond of reflecting on the just concluded year. Thinking of the good and the bad, thanking God for both, and planning in advance for the year to come. My first thanks goes to God for His grace, my husband, my family, my mentors, friends, all verified business owners and you. Thank you for sticking close with Bellafricana this year. This post is basically to give you a summary of how the year was for us at Bellafricana, despite the uncertainties in the Nigerian economy. It was one of the best years thus far for the brand. Let’s get right into it, shall we. 

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