Dapper Men collection is a fusion of traditional and modern functional pieces with stereotypical shapes and patterns like the prison or umpire stripes and the retro boteh bandanas. This is the spring and summer collection by JAYWALCAR fashion brand. Jaywalcar is a fashion brand which is based in Lagos, Nigeria and operates on the ethos of defiance and thetic precision.
This collection satirically makes use of contemporary West-African pieces to take a swipe at the flaws of the Nigerian law enforcement. According to the Creative Director D.Y Iyinolakan, the Jaywalcar (jaywalker) man is not entirely innocent of the alleged crimes of ”disturbing the peace”, “sidestepping the norms”, “gross incitement of uncontrollable affection” by exuding class, genuine stature and futuristic style of an African man. It re-iterates that the Jaywalcar Man is unapologetic for the resulting chaos induced by the advances by his admirers and scheming by detractors.
The campaign maintains a subtle yet flamboyant nature of a West African.
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