Social media marketing is one of the most effectual ways a brand can use to build awareness, interact with customers and find potential clients so it’s no wonder why many businesses are adapting to it. Besides, it does seem rather easy enough – Post, like, share, comment. Right?
Social media is a tool and like most tools, if used carelessly can do your business more harm than good. You wouldn’t want to chase your existing customers away and repel potential ones would you?
I think not.