Ideally this is the right place to reach out to a designer, because you have determined who you are and the document or notes you have put together (from step 1 and 2) can be used to guide the professional in their creation of branding and communication materials.
A behind the scenes look at the branding process and why it’s important for business (A 3-part series). A few months ago, a business owner called me. She wasn’t making any sales. She had a great business that met a growing need amongst Nigerians, how to eat and live healthy. Her business made and sold healthy 100% organic meals, snacks, drinks and even cosmetic products, and her passion for people living their best life was so inspiring. However, her identity, packaging and website were all hindering her from making sales. Many people, she complained, had point blank told her that with her packaging, no one would take her seriously.
Social media marketing is one of the most effectual ways a brand can use to build awareness, interact with customers and find potential clients so it’s no wonder why many businesses are adapting to it. Besides, it does seem rather easy enough – Post, like, share, comment. Right?
Social media is a tool and like most tools, if used carelessly can do your business more harm than good. You wouldn’t want to chase your existing customers away and repel potential ones would you?
I think not.
My eaves dropped at dinner last night and I heard someone ask “Why buy Nigerian?” with the main bone of contention being the quality of made in Nigeria products.
If you ask me, (even if you don’t I’d still tell you anyway) the concern of quality particularly is a little bit played out. Nigerians are not only becoming more innovative; most are also paying supreme attention to detail and quality.
Bellafricana held the very first African Creative Exhibition and Awards (ACE Awards), an initiative to celebrate creative and innovative works of Nigerians (Africans) with a goal to encourage more talents to look inwards and create more globally acceptable brands. If you missed the Founder’s speech (Bukky Asehinde) on the day, here is the full speech.
Your Excellencies, Distinguished Guest of Honour, Friends, Family, Nominees, Verified Businesses, Ladies and Gentlemen. Good evening. This awards ceremony over which I am honoured to preside launches the process of celebrating creative quality businesses in Nigeria (Africa)…
Bukky Asehinde from Nigeria aims to help creative Afrocentric businesses in Africa connect to their local and global consumers.
With the current Rise of Made-in-Nigeria (Africa) products, which is making more Nigerians look inwards to recover from the Recession.
Bellafricana.com is playing a key role in the Nigerian economy by helping as many quality creative small businesses be at the forefront of the market and creating richer platforms to enable them grow.
“We are not in the business of waiting for the government to fix every hole in the economy. We believe in creating and innovating ideas to make our economy a better place”.
As part of her mission to bridge the gap between creative producers of Made-in-Nigeria Non-oil products/crafts and their consumers, Bellafricana, a company owned by Bukky that promotes the beauty of Africa launched an online platform in April, 2016 showcasing unique businesses of products and services made in Nigeria (Africa).
The complete list of Bellafricana ACE Awards nominees have been released and it is with great pleasure to see that well deserving brands made it on…
Adding value and creating impact is a noble cause that should be awarded. This by no means undermines or belittles the efforts of the brands that weren’t nominated, far from it.
Whoever said “women are their own worst enemies” wasn’t lying or understating either. Among women there is jealousy, envy, bitterness, competition, rivalry etc….Women empowering women is such a rarity.
We criticize one another’s style of dressing, background, lifestyle etc. We get in each other’s way negatively, seeking ways to bring down the next girl when we would do so much better minding our business and SUPPORTING one another.
The management of Bellafricana is officially announcing their first edition of Bellafricana African Creative Exhibition and Awards coming up on the 17th of April, 2017. This Annual Creative Exhibition and Award (termed Bellafricana ACE Awards) is fully endorsed by Nigerian Export Promotion Council (NEPC), Lagos Chamber of Commerce and Industry (LCCI), the Nigerian-British Chamber of Commerce (NBCC), Nigerian-American Chamber of Commerce (NACC) and the Nigeria Britain Association.
The theme is “Celebrating Creativity and Innovation”, as it is time to encourage and reward the hardworking creative business owners for impacting lives and the economy.
Before I highlight a number of ways women can make money from home, I will tell you this for free, being a career woman is not a walk in the park which is why when a husband and a baby or two join the mix, women most often times resign from their day jobs to take on the role of being full time housewives….
This post goes out to my fellow perfectionists. So for a while now, after procrastination, the second thing on my negative list to consciously get rid of this year is ‘Over Perfectionism’. I thought it was a good/okay thing, but I now realise there is a very bad side of this trait I have acquired.
The thought of this led to this quote over the weekend, and I’m sure you can relate to it, “Over Perfectionism Can Certainly Kill/Drown Your Beautiful idea”. It’s time to get it behind you, and cast the negative spirit out fast.
Child hair care is not as easy as it seems but also isn’t as difficult as it looks. In this post, I am going to help you begin your journey in figuring out exactly what your child’s hair needs. If you do not already know me, my name is Luchi the founder of the Muna & Luchi Hair Care Brand, I help young mothers, like me, take charge of caring for their children’s hair. …