17 Social Media Mistakes That Are Killing Your Brand

Social media marketing is one of the most effectual ways a brand can use to build awareness, interact with customers and find potential clients so it’s no wonder why many businesses are adapting to it. Besides, it does seem rather easy enough – Post, like, share, comment. Right? 


Social media is a tool and like most tools, if used carelessly can do your business more harm than good. You wouldn’t want to chase your existing customers away and repel potential ones would you?

I think not.

Without further ado, below are lists of social media marketing faux pas that can ruin or are already ruining your brand.

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Connect Nigeria E-Business fair 2017

Connect Nigeria has announced the 2017 edition of its annual E-Business fair, Africa’s largest business fair that connects micro, small and medium enterprises on the biggest scale the continent has ever seen. The fair will be taking place on Saturday the 18th of February, 2017 at Eko Hotels and Suites, Victoria Island, Lagos….


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Best Natural Hair Products for Natural Girls

Most natural hair girls aka naturalistas, especially the sistas (hehe…) with stubborn and brittle 4C type hair, know that the simple act of running a comb through it is a proper STRUGGLE!

I hear the permed ladies whisper “so why do you put yourselves through the stress of 2 strand twists, bantu knots, silk scarves, breaking combs etc. Why don’t you just save yourselves undue pressure and relax those curls huh?”

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Nigeria Entrepreneurs Award 2016

Nigerian entrepreneurs are fast becoming the backbone of the country’s economy and it is only befitting to acknowledge their bravery and shrewd business acumen.

To this end, an awards organization was set up to celebrate the magnanimous work of the outstanding ones among Nigerian entrepreneurs. This event is thus termed The Nigeria Entrepreneurs Award (NEA)….

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Youth Entrepreneurship Training and Competition by NIDO UK South

Entrepreneurship is a very big part of growing an economy. It is important youths learn and adapt the concept of entrepreneurship at an early stage.

In light of this, the NIDO UK South is inviting youths to their 2 day Youth Entrepreneurship Training and Competition. This will hold on the 25th and 26th of July 2016, at the International Conference Centre Abuja from 10am to 5pm. 

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Tradenigeria.ng Platform Launches For Interactive Business, Entrepreneurship Growth, Product & Services Acceleration and Leads Clients Engagement

The Nigerian small, medium and large entrepreneurs sector has received a boost with the launching of Tradenigeria.ng, an interactive business based platform, anchored on promoting entrepreneurship, business development and market growth in the country.

“With Nigeria’s current economy no longer relying on oil and gas, the silver lining is that this creates more opportunity for innovation and entrepreneurship to emerge. Nigerians are entrepreneurial by nature, and combining this drive with technology is one of the clear ways to ensure that businesses are highlighted and receive the traffic and client interest that they need in order to succeed.” says, Ms. Michelle Smellie – Director of TradeNigeria.ng. 

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5 Entrepreneurship Lessons Working In McDonald’s

I want to start this article about 5 entrepreneurship lessons I gained working in Mcdonald’s with one of my favourite quotes by Steve Jobs “You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.”

Sometimes you go through your journey in life and wonder of what use the experience is to your future.

It’s taking me a while to write this article, simply because I didn’t know how to put it in words and translate the journey to an experience that will encourage you. Sometimes we spend so long thinking about doing something and we never get around doing it. Some call it procrastination; I just call it pure laziness and excuses to not do.

I spent over 6 years in the UK for studies right after Secondary School in Nigeria. This is a really long story and as you may know I can talk for Africa, so I will try to keep it short and straight to the point. After spending a year supporting my aunty who I was living with at the time, she finally got me a job working with Mcdonalds (Brimsdown, Enfield London to be precise). 

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How Global Entrepreneurship Week Came About?

Wondering what the whole fuss is all about with the current buzz on ‘Global Entrepreneurship Week’? Well, you need to start by asking yourself these 2 questions. Are you an entrepreneur? or do you have an entrepreneurial mindset?. Global Entrepreneurship Week (GEW) is a celebration of the innovators and job creators who launch startups that bring ideas to life, drive economic growth and expand human welfare. During one week each November, GEW inspires people everywhere through local, national and global activities designed to help them explore their potential as self-starters and innovators. 

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